Yokohama Rubber Co. Ltd. announced it will participate in InterAuto 2013, Russia's ninth international exhibition of automotive industry, to be held in Moscow August 28-31.
The company plans to exhibit three core tire brands: the high-performance Advan line, the environmentally friendly BluEarth line, and the winter-safe iceGUARD line. In addition, Yokohama will display tires for trucks and buses, and aluminum wheels.
The company says its exhibit is designed to further raise awareness in Russia of Yokohama as a comprehensive tire manufacturer and spread its high-performance brand image.
The Advan zone at the show will introduce Russian car enthusiasts to the Advan line, including the Advan A005 racing tire, the Advan Sport V105, and the Advan S.T., which the company says is the next-generation of SUV tire.
The BluEarth zone will feature the entire line of BluEarth tires available in Russia, including the BluEarth AE-01, a fuel-efficient tire for passenger cars that debuted in Russia earlier this year, and the Geolandar SUV tire.
The iceGUARD zone will display the brand's core iceGUARD STUD iG35 and the iceGUARD STUDLESS iG50 for passenger cars. The display will appeal to the BluEarth line's contribution to environmental protection through higher fuel efficiency and the iceGUARD line’s high performance on ice and snow, which contributes to safer winter driving.
The exhibit will also introduce Yokohama’s truck and bus tires, in particular the Zen line, which emphasizes environmental performance.
Yokohama says it has the major local market share among foreign tire manufacturers in Russia. The company’s local passenger car tire plant began operations in December 2011 and started operating at full capacity (1.4 million tires a year) this summer. The company continues to expand its local sales network in Russia.
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