Tire Discounters Inc. has opened a new store and plans to open another in September on the east side of Cincinnati, Ohio. Both locations are modeled on the company’s “Store of the Future” concept.
The store at 4031 Red Bank Road is open and the store at 7771 Five Mile Road will open in few weeks.
The new locations are a radical departure from the image many have of a typical tire store, both in aesthetics and in the overall customer experience, according to the company. Comfort, transparency, and efficiency are all enhanced by a variety of new features, and the store design and construction set new industry standards for use of eco-friendly materials and energy efficient technology.
The new Tire Discounters stores feature an expanded showroom with room for additional product displays and information so customers can make a more educated decision. Communication barriers are removed by providing technicians with individual tablets, creating a clearer personalized interaction for every customer.
The store design provides added transparency to waiting customers through video feeds that are featured in the waiting room, enabling customers to watch their car as it’s worked. Drive through bays and updated ergonomic placement of equipment means more efficient service.
A live time clock display in the waiting room shows the projected completion time of service. Patrons will also have access to complimentary Wi-Fi, a refreshment bar, and a variety of television programming. The makeover also provides a children's play area and family restrooms equipped with diaper changing stations.
Both stores will have roughly 10 employees.
Tire Discounters says its used high, eco-friendly standards in both store building and ongoing store operations. Construction includes energy efficient glass and use of recycled rubber materials in landscaping. The store is outfitted with LED lighting and light reflecting roofing reducing energy costs, while provide a brilliantly lit, illuminated space for customers.
The eco-friendly construction and operation efficiencies build on the company’s green initiatives that include recycled oil and tire programs and nitrogen inflation of tires, which significantly extends the life of tires, creates fuel efficiency and cuts down on emissions. Tire Discounters also offers Valvoline NextGen semi-synthetic recycled motor oil as its preferred oil in all locations.
Tire Discounters has 86 locations throughout the Midwest with plans for opening approximately a dozen more over the course of the next year. The company is number nine on the MTD 100.
For recent news on the company, see Tire Discounters opens its ‘store of the future’ and Tire Discounters launches Fleet Services program.
