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Tire’s Warehouse hires Hsu as marketing director

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Tire’s Warehouse Inc. (TWI) has hired Ken Hsu for the position of director of marketing where he will join TWI’s executive management team and provides strategic leadership and implementation of the company’s marketing initiatives.

Hsu has extensive experience in the automotive industry with posts at Jaguar Land Rover and Volvo Cars which included international assignments in Sweden and China. He was most recently with Yokohama Tire Corp. as dealer programs manager responsible for dealer marketing initiatives such as the Advantage associate dealer program.

“We are very excited to have Ken on board to help with our expansion goals”, says Dan King, president of TWI. “His diverse background will be a great complement to the executive team.”

“TWI has always been an industry leader and it’s a great opportunity to be part of this dynamic team”, says Hsu. “I look forward to helping with the growth strategies as the company furthers its position in the market.”

TWI is a leading tire distributor offering value since 1969 with a fleet of over 60 trucks providing twice daily service. The brand portfolio consists of Bridgestone, Firestone, Continental, General, Falken, Hankook, Kumho, Nexen, Sumitomo, and Yokohama as well as TWI House Brands: Accelera, Delinte, Doral, Gladiator, Landsail, and Rotalla.

For more information on Tire’s Warehouse Inc, visit or see:

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