Retail

Triple C: Christmas, Chick-fil-A and CJ's

Order Reprints
Triple C: Christmas, Chick-fil-A and CJ's

CJ’s Tire & Automotive Services celebrated Christmas in July last week with the help of Chick-fil-A Properties Inc.

The invitation-only "holiday event" was held July 24, 2013, at the Chick-fil-A restaurant in Exeter, Penn. It benefited Operation Nine Reindeer (O9R), which helps local families with special needs at Christmastime.

Special guests at the restaurant included Santa Claus; the mascots from the Reading Fightin Phils, a Double A minor league baseball team sponsored by CJ's; and the Chick-fil-A cow.

Chick-fil-A donated 15% of the proceeds from the evening to the charity. It also made the same donation for anyone bringing his or her invitation into the restaurant the next day.

The Christmas in July festivities continued on the 25th with free tickets to the Fightin Phils game at FirstEnergy Stadium. Santa and representatives from CJ’s were on hand to collect small change for O9R and hand out "goodies" for kids of all ages. At game time, the Fightin Phils took the field wearing bright red Santa jerseys, with 25 lucky fans winning the jerseys courtesy of CJ's.

To see what Christmas in July is all about, check out this video link from radio station WFMZ.

For more information on CJ's, check out these links:

"CJ's Tire & Automotive begins its next 40 years."

"Sports marketing from the retailer's perspective."

Related Articles

M&A Market Update: Buyers Search for Quality

M&A During Downturns: Historic Trends Point to Bright Future

A Young, 'On the Rise' Tire Dealer Shatters Stereotypes

You must login or register in order to post a comment.