SMP launches 'Mystery Shopper' promotion
Standard Motor Products Inc. (SMP) has launched the TechSmart Mystery Shopper promotion, running now through the end of August.
TechSmart Mystery Shoppers will visit TechSmart distributors across the country and anonymously ask counterpeople to recommend a part based on one of several scenarios. If the counterperson recommends TechSmart, he or she wins a $25 gift card.
In addition to the in-store Mystery Shopper visits, this promotion will be supported by digital advertising in national e-publications, extensive social media interaction and Mystery Shopper backroom posters.