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Croyle named new Kelly brand marketing manager

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Warren Croyle has been named marketing manager for Kelly brand tires, reports the Goodyear Tire & Rubber Co.

A 21-year Goodyear veteran, Croyle will be responsible for the promotional management and marketing direction for all lines of Kelly auto and light truck tires, the company says.

Croyle most recently served as product operations manager, consumer tires, for Goodyear's North American Tire unit. He has held positions in high performance tires, advanced engineering and race tire design during his Goodyear career.

Keith Lyles has been chosen to fill Croyle's former position as product operations manager. He joined Goodyear in 1993 and was most recently a financial analyst in new business development and integration.

Croyle reports to Mark McDonald, Kelly marketing director. Lyles reports to Kevin Kramer, director, marketing operations, for North American Tire.

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