Hercules Tire & Rubber Co. has launched the Terra Trac AT II, a premium, all-terrain tire that replaces the Terra Trac A/T and is available in SUV and LT sizes.

The company says the new tire offers exceptional traction and wear-resistance, a quiet, stable ride and an industry-leading limited warranty featuring 60,000 mile/100,000 km coverage and road hazard protection on all SUV and LT sizes.

The Terra Trac AT II is the successor to the Hercules Terra Trac A/T. The company says the new tire offers 29% more sipes, 17% better tread wear, new silica-infused AT-C all-terrain compound, increased stability and an all-new tread and sidewall design.

The Terra Trac AT II is available in 46 SKUs comprised of SUV and LT sizes, bringing Hercules Tire’s coverage of the premium, all-terrain replacement segment to nearly 90%, according to the company. All sizes offer a 60,000 mile/100,000 km limited mileage warranty, industry-leading road hazard protection and Hercules’ 30-day “Trust Our Ride” test drive.

Hercules says the Terra Trac AT II out-performed its best-selling predecessor and other popular all-terrain offerings in dry handling, dry braking, wet handling and wet braking tests in independent testing.

“The Terra Trac AT II isn’t just a better tire – it’s an all new tire developed using everything we’ve learned in nearly 10 successful years with the Terra Trac A/T,” says Joshua Simpson, vice president of marketing for Hercules Tire.

The company says the tire's performance is due to premium design, construction and compounding.

* Outstanding traction is the result of new AT-C compound, more siping, tusk grooves, stone ejection features and extensive biting edges.

* Even wear-resistance and longevity is delivered by beveled and rounded tread blocks, a built-up buttress, AT-C compound and deeper siping.

* Noise reduction is attributed to an intelligent tread design that breaks sound paths and spreads sound energy over a broad range of frequencies.

* Greater stability results from tied tread blocks, EKG siping and a mold profile shape that creates a more stable contact patch.

“Consumers want – expect, really – high performance with great value. The Hercules Terra Trac AT II gives our dealers an edge by enabling them to offer exactly that – a quality tire that offers enormous value and delivers security, longevity, control, quiet and stability,” says Simpson.

For more information, visit www.herculestire.com