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Reifen Tyre Fair scheduled for 2014

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On May 27- 30, 2014, exhibitors from all over the world will show off their newest products at the 28th annual Reifen Tyre Fair at Messe Essen in Essen, Germany.

The fair will be the innovation forum for new tires, vulcanization, tire retreading, trading and services as well as tire and chassis technology, show organizers note.

More space in the exhibition area has already been rented out than at this time two years ago, and a large number of companies have noted they are planning to premier new products at the show.

Again next year, many manufacturers will be competing for the Reifen Innovation Award, which show organizers call the "Oscar" of the tire sector. They will compete in three categories: "Technology and Products," "Service Concepts and Process Optimization," as well as "Environmental and Resource Conservation."

Messe Essen and Bundesverband Reifenhandel und Vulkaniseur-Handwerk (BRV - "Federal Association of the Tyre Trade and the Vulcanizers' Skilled Trade") will award the prize for the fifth time.  

In 2012, Reifen had 653 exhibitors from 44 nations. Approximately 19,000 trade visitors came from more than 130 countries – 88% were decision makers with purchasing and procurement powers in their companies. Ninety-two percent of the trade visitors indicated they had made firm plans to visit Reifen in 2014, as well.

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