If Sears Holdings Corp. really wanted to promote its Sears Auto Centers service, perhaps it could have talked Warner Bros. Entertainment Co. into renaming its new film "Man of Steel Belts."
As it is, Sears had to settle for ad placements in the "Man of Steel," the new Superman movie. It is just one more way the once mighty mass merchandiser is trying to increase sales and get back to turning a profit.
Increasing tire sales are part of that strategy, although you would never know it by watching the film. For example, earlier this year, Sears re-introduced the RoadHandler private brand.
Just how much money has Sears been losing? How does the company plan to increase tire sales?
To find out, check out the latest blog from Modern Tire Dealer Editor Bob Ulrich: "Will Superman help improve lagging tire sales at Sears?"
Is Sears a feared competitor in your service area? Read the blog, then let us know what you think by leaving a comment!
