Cooper partners with Formula Drift

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Cooper Tire & Rubber Co. is partnering with Formula Drift for the fifth consecutive year.

The deal entails "the entire seven round 2008 Formula DRIFT Pro Championship Series, a fully sanctioned national premier drifting event competition," say Cooper officials.

Cooper is being promoted as a co-sponsor on all printed and online event materials, as well as in banners, advertisements, programs/handouts, PA announcements, and TV programming.

The series officially started on April 12.

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