Cooper partners with Formula Drift
Cooper Tire & Rubber Co. is partnering with Formula Drift for the fifth consecutive year.
The deal entails "the entire seven round 2008 Formula DRIFT Pro Championship Series, a fully sanctioned national premier drifting event competition," say Cooper officials.
Cooper is being promoted as a co-sponsor on all printed and online event materials, as well as in banners, advertisements, programs/handouts, PA announcements, and TV programming.
The series officially started on April 12.