Retail

Cooper partners with Formula Drift

Order Reprints

Cooper Tire & Rubber Co. is partnering with Formula Drift for the fifth consecutive year.

The deal entails "the entire seven round 2008 Formula DRIFT Pro Championship Series, a fully sanctioned national premier drifting event competition," say Cooper officials.

Cooper is being promoted as a co-sponsor on all printed and online event materials, as well as in banners, advertisements, programs/handouts, PA announcements, and TV programming.

The series officially started on April 12.

Related Articles

Dobbs Tire Partners With Garage Gurus for Training

Sullivan Tire Celebrates 65 Years with Sweepstakes

Max Finkelstein Creates Max Edge for Customers

You must login or register in order to post a comment.