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Yokohama launches ‘Summer Joyride’

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Yokohama launches ‘Summer Joyride’

Yokohama Tire Corp. is kicking off summer with a national consumer mail-in rebate promotion. The “Summer Joyride” campaign offers consumers a $60 Visa prepaid card after the purchase of any set of four Yokohama AVID Ascend, AVID ENVigor, AVID ENVigor, ZPS,, YK580 or AS530 tires now through July 7.  

“Summer is about vacation and being on the road,” says Andrew Briggs, Yokohama director, marketing and product planning, “and what better way to start in on the fun than by getting some of the best tires on your car and saving money at the same time? Consumers win and our dealers also win as the Summer Joyride promotion should drive additional store traffic. Everyone benefits.”

Details of the promotion can be found at

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