Trelleborg co-markets with Tractor of the Year
Trelleborg Wheel Systems SpA and the Tractor of the Year awards came together recently to further strengthen their strategic partnership with their first co-marketing event of the year, “Tractor of the Year 2014: Let the challenge begin.”
The event, which took place at Palazzo Arzaga on Lake Garda, Italy, on May 22-23, 2013, was attended by representatives from 15 leading tractor manufacturers, along with an international judging panel of 23 journalists from across the agricultural industry’s most influential publications.
“Our partnership with what we deem to be the ‘Oscar’s’ of the industry was a natural choice for Trelleborg,” says Paolo Pompei, business unit president agricultural & forestry tires, Trelleborg Wheel Systems.
“We have been working closely with leading tractor manufacturers for many decades and believe that this important event demonstrates the power of investment into joint efforts which promote innovation for sustainable farming.”
“Since 1998, the year of the first edition, the Tractor of The Year awards has grown significantly and consolidated its relevance within the agricultural industry,” says Fabio Zammaretti, chairman Tractor of the Year awards.
“I hope that in the coming years the awards reputation will continue to grow and spread throughout the world with new initiatives, which is thanks to Trelleborg’s valuable support,”
The final awards ceremony will take place at the agricultural exhibition, Agritechnica 2013, in Hannover, Germany, on November 10th. Visitors will also have the chance to follow the live streaming of the press conference from the Trelleborg stand and on TrelleborgAgri social media channels.
For additional information, see Trelleborg partners with Tractor of the Year.