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New TCS VIN web function makes quotes easy

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New TCS VIN web function makes quotes easy

TCS Technologies, a provider of tire and automotive service Internet marketing solutions, has launched a first-to-industry feature allowing consumers to easily request a quote on tires or services for their vehicle by entering their plate license number.

The online form automatically populates a vehicle’s year, make and model. In addition, the dealer will receive the vehicle’s VIN, engine size and trim option as a result of the license plate being entered on the web form.

The feature is currently on four retail websites participating in the feature launch. Dealers participating include:

  • BCS Tire Pros in College Station Texas;
  • Bridgestone Firestone dealer Cannon Tire in Clarksville, Tenn.
  • Goodyear Tire and Service Network dealers Tire Source in Canton, Ohio; and
  • McGee Auto Service and Tires in Lakeland, Fla.

TCS says it is calling the launch “Phase 1” of this feature and plans to have several different releases to create the most dynamic experience possible for the user and the dealer.

“Dealers frequently complain consumers are requesting a quote or more information on tires which are not suited for their vehicle,” says Kenny Pratt, TCS vice president.

“Consumers guess at their vehicle information when entering year, make, model, and option on our websites. As our team searched for a solution to bring the dealer more valid leads and opportunities via their online marketing, the license plate vehicle look-up was a perfect solution.

“After the consumer types in their vehicle’s license plate number and submits a quote or appointment request, our tire dealers will automatically receive a verified VIN and correct vehicle data -- eliminating the errors which are usually associated with year, make, and model quote request forms.”

TCS also offers the VIN look-up by entering license plate information in their Tire Power point of-sale software, and plans to further integrate how the feature is used between the two platforms; retail websites and point-of-sale software.

“We frequently receive quote requests from our online users who are not sure of their vehicle’s year, make, model and option,” says Drew Dawson, Tire Sourc CEO.

“Now that we are receiving the VIN from these potential customers, we are able to provide a more accurate quote on tires and services. Our managers are better-equipped to advance the sale when following up on our web leads.”

“We are thrilled with this new feature,” says Amir Hirani of BCS Tire Pros.

“I have never seen another website with this feature, so it helps my site stand out from the big box shops in my area. There isn’t another site out there that makes it easier to ‘get a quick quote’ and for my salesmen to be equipped with detailed information about the vehicle.”

The license plate vehicle look-up feature is available to all TCS website customers on the new platform. TCS is offering the new feature at no additional cost to all new customers who sign on before July 1, 2013. Interested parties can contact TCS Technologies at 1-(888) 449-8473, email or visit

The new feature can be found by visiting one of the participating dealer sites at:

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