Atturo Tire Corp.'s new Trail Blade M/T will be showcased on a 2013 Chevrolet Silverado 2500HD specially customized for the Federated Auto Parts Ultimate Service Truck Sweepstakes.
The build of this truck was documented and will be featured on the "Truck U" vehicle modification program this weekend on the Speed Channel. The episode will run four times.
Saturday, 5-25: 8 a.m. EST.
Sunday, 5-26: 8:30 a.m. and 11:30 p.m. EST.
Monday, 5-27: 4:30 p.m. EST.
The truck was designed by motorsports artist Sam Bass. All modifications were done by Matt Steele and Bruno Massel, the hosts of "Truck U."
The modified truck will tour the country, and eventually find its way to Las Vegas during Automotive Aftermarket Industry Week. One of the stops along the tour will be the Federated 400 Sprint Cup Race at the Richmond (Va.) International Raceway, Sept. 7, 2013.
This is the second vehicle with Atturo tires on "Truck U." The company is sponsoring the program as part of its 2013 consumer media campaign (see "Atturo tires will star on 'Truck U").
Atturo tires will be featured in three episodes. In addition, Atturo will be a segment sponsor in another six episodes, and Atturo branded signage will be displayed on the set. Episodes are set to air multiple times over the premium summer months.
