Yokohama Tire Corp. (YTC) is pitching free Cincinnati Reds jerseys and a “VIP Experience” with the New York Yankees. The two promotions run through July 7.
The Reds’ “Home Team Pride” promotion provides consumers with a free, official replica team jersey when purchasing four Yokohama tires from participating retailers.
Says Alan Holtschneider, YTC manager, advertising, promotions and events: “This is our first time partnering with the Reds and we think the redemption rate will be very strong for our dealers. The Reds won the National League Central division last year, are playing well this season and have a strong fan base.”
To locate participating retailers, consumers can log on at: http://www.yokohamatire.com/dealer_search/ and enter their zip code.
Yokohama’s agreement with the Reds includes signage as well as pre-game, post-game and in-game spots on the Reds Radio Network throughout the season; in-stadium displays and in-game announcements on the public address system and LED scoreboard.
YTC has been a New York Yankees sponsor for two seasons. This year, YTC is conducting a consumer sweepstakes promotion.
According to Holtschneider, the sweepstakes winner and three guests will watch the team's batting practice, take in the game from field MVP seats, and receive a limited-edition New York Yankees gift bag.
The sweepstakes is open to residents of New York, New Jersey, Pennsylvania and Connecticut, who can either text STS2WIN to 89269 or log on to Yankees.com/STSVIP to enter.
YTC’s New York Yankees sponsorship also includes signage on the bleacher wall in left field at Yankee Stadium.
In addition to the Reds and New York Yankees, YTC's2013 baseball sponsorships includes a deal with the Los Angeles Angels.
YTC is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd.
