Kumho Tire U.S.A. has won the prestigious 2013 Red Dot Design Award in the category of product design for its eco-friendly tire, the Ecowing ES01 (KH27). This is the second year in a row that the company has won a Red Dot Design Award.
Designed for the European market, the Ecowing ES01 meets the strict requirements of the EU tire labeling system. Compared to conventional products, this new tire maximizes energy efficiency by reducing rolling resistance and ensures optimal drive stability by increasing wet grip.
Kumho Tires had already established a solid foothold within the Korean domestic market for eco-friendly tires when launching the Ecowing S, which features first-grade energy efficiency ratings.
“By winning the Red Dot Design Award, one of the world’s top three design honors, for a second year straight, Kumho Tires has established that it is a company the world recognizes for its eco-friendly technology and design excellence. We will continue our efforts for technology development and our investment in design to increase our corporate image as an eco-friendly company within the global market,” said an official of Kumho Tires’ R&D Center.
Last year, Kumho Tires won the Red Dot Design Award for the Ecsta LE Sport (KU39). In addition, it won the iF Design Award for three products – Ecsta LE Sport (KU39), Majesty Solus (KU50) and the I’Zen (KW27). Kumho also received the 2012 American Good Design Award for the Ecsta 4X in the category of transportation.
