Hercules Tire & Rubber Co. has redesigned its website to improve functionality, especially tire search capabilities.
While the URL – www.herculestire.com – remains the same, there’s nothing the same about the site itself, according to the company.
“The new site is more straightforward and user friendly than the old,” said Suzanne Mitchell, manager of brand development for Hercules Tire. “Dealers and consumers will enjoy a more efficient and satisfying user experience.”
The new site’s highlights include:
* Ability for dealers and consumers to search for Hercules Tires by size, vehicle, category/segment or product name;
* Dealers-only portal for accessing the information most important to them;
* A tire gallery for simplified product browsing;
* Enhanced product information and organization for finding the right tire;
* Improved dealer locator for consumers to find Hercules Tires dealers and dealers to find Hercules wholesalers; and
* Geo-targeted content for US and Canadian users.
For more information, tour the new website.
