Video ad has fun with 'tire dysfunction'

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Video ad has fun with 'tire dysfunction'

Do you suffer from tire dysfunction, or TD as it is known? That is the question asked by Pete's Tire Barns Inc. in a new YouTube advertisement.

"Do your tires not grip like they used to?" Asks the animated doctor in the ad. "Are they flat and unable to perform?"

The ad ends on a positive note, as a customer with lawnmower tire problems gets new tires. "Now I no longer suffer from TD!" he says.

"Our IT team developed a funny tire ad that I feel breaks the mold of the standard tire ads," says Jason Gerry, assistant store manager at the home office in Orange, Mass.

To view the ad on YouTube, click on "Do you suffer from tire dysfunction?"

Pete's Tire Barns, with 20 combination retail/wholesale stores, is ranked 58th on the Modern Tire Dealer 100 list.

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