Yokohama Tire Corp. is partnering with three Major League Baseball teams in 2013: the Los Angeles Angels, the New York Yankees and, for the first time, the Cincinnati Reds.
This is the fourth year Yokohama has partnered with the Angels, and the second year with the Yankees.
“These are three strong teams in great markets for us,” says Fred Koplin, director of marketing communications. “The Yankees are 27-time world champions, the Angels are a perennial powerhouse, and the Reds won their division last season.
"The sponsorships, branding and promotions are designed to build awareness of Yokohama tire and drive consumer traffic to our local dealers.”
The sponsorships offer Yokohama “extraordinary visibility to fans” thanks to signage in centerfield at Angel Stadium (see photo) and the left-field bleacher wall in Yankee Stadium, he says.
Yokohama also will have home plate rotational signage at Angel games, as well as in-game promotions -- including “Fan-of-the-Game” giveaways -- and a “Fan Fest” booth.
As an official sponsor of the Cincinnati Reds, Yokohama will receive signage placement (behind first base); pre-game, post-game and in-game spots on the Reds flagship radio station throughout the season; in-stadium displays; and in-game announcements on the public address system and LED scoreboard.
Koplin adds that Yokohama also will "activate" a consumer promotion with the Reds during the season.
For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.
You also can connect with Yokohama on Facebook (www.facebook.com/yokohamatirecorp) and Twitter (www.twitter.com/yokohamatc).
