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Ride and drive: Yokohama goes on 13-city tour

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Ride and drive: Yokohama goes on 13-city tour

Continuing on its quest to educate dealers throughout the country about its tire line-up, Yokohama Tire Corp. has kicked-off its 2013 Ride and Drive Training Program in Albuquerque, N.M.

“One of our primary objectives is to interact with our dealer network and help them sell more Yokohama tires,” says Fred Koplin, director of marketing communications.

“This annual program is an important tool to help educate dealers and prepare them to engage consumers. It also encourages dealers to share personal experiences about the benefits of Yokohama tires.”

Dealers will test drive Scion FR-S cars equipped with Yokohama’s Avid Ascend, Avid ENVigor, and Advan Neova AD08 tires on a variety of slalom courses during the training program, which will be held in 13 cities.

March 26-27: Albuquerque, N.M.

April 3-4: Birmingham, Ala.

April 9-11: Atlanta, Ga.

April 23-26: Buffalo, N.Y.

April 29 - May 2: New England (to be determined).

May 13-17: Salem, Va.

May 20-22: Cincinnati, Ohio.

June 13-14: Detroit, Mich.

June 18-19: Indianapolis, Ind.

June 24-27: St. Louis, Mo.

July 23-26: Denver, Colo.

July 31- Aug. 1: Spokane, Wash.

August 27-29: Santa Clara, Calif.

For more information on Yokohama’s extensive product line, visit

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