Retail

Ready for 'Feddi?' Federal wants to know

Order Reprints

Federal Tire Corp. is putting together point-of-sale promotional items featuring its corporate mascot, "Feddi," who's ready "to strike a more playful posture" in 2008, say Federal officials.

Items will include a sports drink bottle, ball point pens, note pad stickers, memo sheets and even a "cute and cuddly" doll depicting Feddi holding a baseball bat.

Federal says Feddi was developed as a "symbolic champion with confidence, personality and stamina."

Related Articles

What's the bright idea? OTC wants to know

GITI wants you to know about GT Radial

Bartec wants your customers to know TPMS

You must login or register in order to post a comment.