Nitto Tire U.S.A. Inc. continues to expand its Facebook presence and has reached three million fans on the social media site.
"We have an incredible base of knowledgeable and enthusiastic people who appreciate the innovation and excitement Nitto Tire pursues every day in everything we do," says Tomo Mizutani, president of Nitto Tire U.S.A. Inc.
"That spirit is reflected in the incredible support we are seeing through Facebook and the community that has been built by the users of our products."
Nitto says it continues to outrank all other Japanese companies except Sony on Facebook and is now one of the top 2,000 pages overall, among notable brands like Honda, Jeep, and Gatorade. Its fan base also dwarfs that of other tire companies.
Nitto says its success has been attributed to unique engagement strategies, which have included letting fans virtually build and vote for their favorite Nitto-clad car, compelling automotive photography, and a yearlong sponsorship of DJ and producer Steve Aoki in 2012 (see Nitto gives Facebook contest winners a thrill).
Nitto Tire is currently offering to the next 3,000 people who sign up at its Facebook page an exclusive commemorative comic book tracing the history of the brand.
Visit www.facebook.com/NittoTire and enter to win.
Nitto’s Facebook reach continues to exdpand and just this past December Nitto reached 2.5 million Facebook fans.
