Falken Tire Corp. has released its ZE914 EcoRun, the latest edition to the Ziex family of tires and Falken's first passenger car tire under the EcoRun badge.
The EcoRun badge is reserved for Falken tires developed with optimized fuel efficiency. Tests have shown the ZIEX ZE914 EcoRun has 20% less rolling resistance than the Ziex ZE912.
"As a summer eco tire, the Ziex ZE914 EcoRun strikes a perfect balance of fuel efficiency without compromising performance." says Andrew Hoit, vice president of marketing. "This tire is great for people who want to increase their fuel efficiency without sacrificing dry traction performance."
Technology that can be found in the Ziex ZE914 EcoRun includes:
* Falken's PCR LRR (Low Rolling Resistance) compound technology which is engineered to maximize fuel efficiency.
* A silica-enriched compound along with four circumferential grooves and an asymmetric tread pattern which allows for hydroplane resistance for maximum wet traction.
* Optimized slot and sipe placement which maintains tread block rigidity in some places, while providing softness in others for optimal comfort and handling.
"Falken is excited to enter a new segment," says Robert Chew, brand manager. "The ZE914 EcoRun is ideal for hybrid/electric vehicles as well as conventional compact cars. Popular fitments include the Toyota Prius as well as the Chevrolet Cruze."
The Ziex ZE914 EcoRun is available now in 14 sizes ranging from 185/65R15 to 225/40R18.
For more information, visit Falken Tire’s website at www.falkentire.com
