The Tire Industry Association (TIA) has hired Donna Sage as director of marketing and communications.
Sage will promote TIA's programs and events, handle public relations, manage TIA's online presence, and develop marketing materials.
She comes to TIA with over 20 years of marketing experience in the for-profit and non-profit sectors. Her most recent position was marketing director for a chain of independently owned health clubs serving over 20,000 members. Sage also has extensive experience in fundraising, public relations, and event planning.
"Donna has an impressive body of work and we are anxious to see how her skills and experience will impact our future marketing plans," said Roy Littlefield, TIA executive vice president.
