Living color: BOREALIS WAY color tires launched

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Living color: BOREALIS WAY color tires launched

North Tread Co. says its BOREALIS WAY line of colored tires combines durability and bright, vivid colors. The tires are currently available in 16- to 19-inch sizes, with 20-inch and higher upon request.

BOREALIS WAY tires are U. S. Department of Transportation approved-verified A-Quality Rating that provides long tread life and a wide array of colors to satisfy any custom automobile enthusiast, the company notes.

"Our goal for the BOREALIS WAY line of tires is to provide consumers with options where there once were none,” says Wayne Hardy, CEO and co-founder of North Tread Co. “With the innovative design and variety of colors we strive to revolutionize the tire industry like never before.”

The company says BOREALIS WAY tires deliver pure color throughout the tread rubber, resisting wear and maintaining traction. The BOREALIS WAY line is tested and UTQG rated at 300AA.

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