Federal touts 'trendy' showroom designs
Federal Tire Corp. is offering custom-designed showroom configurations that are "young, trendy and sporty," according to Federal officials.
The company says this is an "initial step (in) a wider expansion process, whereby we intend to grow subsequent locations through a comprehensive fixture program.
Federal provides the following detailed "accents" to be used in a specifically designed corner within a store:
* tire rack,
* tire center,
* tire stand,
* logo banner and
* ceiling flag.
"More (showroom) launches are planned (and are) in development," adds Federal.