Federal touts 'trendy' showroom designs

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Federal Tire Corp. is offering custom-designed showroom configurations that are "young, trendy and sporty," according to Federal officials.

The company says this is an "initial step (in) a wider expansion process, whereby we intend to grow subsequent locations through a comprehensive fixture program.

Federal provides the following detailed "accents" to be used in a specifically designed corner within a store:

* tire rack,

* tire center,

* tire stand,

* logo banner and

* ceiling flag.

"More (showroom) launches are planned (and are) in development," adds Federal.

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