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Hankook’s Winter i*cept evo wins design award

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Hankook’s Winter i*cept evo wins design award

Hankook Tire America Corp. announced that its UHP winter tire, the Winter i*cept evo, was honored with the Good Design Award 2012 in the transportation design category.

The Good Design Award is a well-recognized design program with a 62-year tradition beginning in 1950. Entries to the program are judged on innovative design, new technologies, materials, construction, concept and energy efficiency. In 2012, the Good Design Award selected approximately 500 product designs and graphics from 48 countries.

Winter i*cept evo is Hankook Tire’s flagship UHP winter tire product that incorporates environmentally-friendly features and satisfies both style and performance, maximizing handling and braking in wet and snowy conditions. It was highly acknowledged for its asymmetrical tread design reflecting a polar bear’s claw shape and the application of 3D kerfs for further winter traction.

In addition to its innovative tread design, the new silica compound applied to Winter i*cept evo significantly reduced the tire’s rolling resistance for enhanced vehicle fuel-efficiency.

“Hankook Tire will continue its relentless effort to produce the best tire products in terms of quality and performance, but also in terms of its design and eco-friendliness,” says Ho Youl Pae, Senior Vice President of Marketing Strategy Planning Division at Hankook Tire.

For more information, see Is there such a thing as a UHP winter tire?

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