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New tech influences tomorrow’s consumer

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It’s a new year and that means it’s time for the 2013 Consumer Electronics Show (CES), Jan. 8-11 in Las Vegas. While many companies are staying tight-lipped on new product launches, the word on the street is that smartphone advancements will dominate the show’s headlines.

Smartphones are inching closer to becoming remote controls for consumers’ lives. This year will be about watching TV on your 5-inch smartphone while being able to control lights, power outlets, cars, cameras and kitchen appliances from a mobile device.

How will this technology affect consumer trends in 2013? Companies like Kumho Tire U.S.A. Inc. spend a lot time and energy determining those trends, and Rick Brennan, Kumho’s vice president of marketing, spelled them out at the company’s recent dealer meeting.

Brennan said consumers are spending less on tires as they spend more and more on their smartphones. And if smartphone technology dominates at this year’s CES, it is likely many consumers will spend even more money on their mobile devices in 2013.

What new technology does Brennan say will affect consumer trends in 2013? Find out in MTD Senior Editor Bob Bissler’s latest blog, New tech and new trends for 2013.

Do you think consumers are spending less on tires? How does it affect your business? Let us know what you think by leaving a comment.

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