SEMA members can become Harvard 'graduates'

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A new agreement with Harvard Business Publishing will help the SEMA Education Institute (SEI) enhance its professional online training courses.

The agreement provides SEMA (Specialty Equipment Market Association) members access to business management training through the Harvard ManageMentor 10 program.

Typically, this curriculum is only offered to large companies that invest thousands of dollars to provide training for their managers. SEMA has negotiated an agreement with Harvard to offer its smallest member companies the opportunity to receive the same access provided to Fortune 500 firms.

“The Harvard program offers the most practical and engaging online resources available today for fostering management skills," says Bob Price, SEI executive director. "The series addresses the full spectrum of issues faced by new and experienced managers alike.

"Interactive audio and video exercises encourage attentive participation -- and this training can help our members apply their improved skills on the job today.”

According to Tom Myroniak, SEMA vice president of membership and research, Harvard collaborated with recognized business leaders, practitioners and experts on the development of each training module.

The ManageMentor 10 program offers a variety of topics including business plan development, crisis management, finance essentials, hiring, marketing essentials, strategic planning and performance measurement. For more details about the courses, which are not available to individuals, visit

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