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BATO invites dealership to join 5 Star program

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BATO invites dealership to join 5 Star program

Duxler Libertyville Tire in Libertyville, Ill., has been invited to become a Bridgestone 5 Star Certified Performance Retailer. Participation in the Bridgestone Americas Tire Operations LLC (BATO)-administered program is by invitation only.

"Bridgestone 5 Star Certified Performance Retailers are not your average automotive service centers," says Mike Van Sicklen, director of business development, U.S. and Canada Tire Sales Division, BATO.

"A Bridgestone 5 Star Certified Performance Retailer embraces the importance of developing and nurturing customer relationships. It's an attitude and a way of doing business that is reflected in every detail of how the retailer operates, from having knowledgeable sales associates and a comprehensive selection of products down to a clean, comfortable waiting area."

Certified retailers are re-evaluated annually to ensure compliance with all of the program's criteria.


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