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Apollo names Luyten chief marketing officer

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Apollo Tyres Ltd. has named Marc Luyten its chief marketing officer, effective Jan. 1. Luyten currently is director of sales and marketing for Apollo Vredestein B.V.

Luyten will spearhead the global marketing efforts for Apollo's key brands.

"In a rapidly growing organization like ours, Marc Luyten and his team will be bringing much-needed synergy across locations, and adding enormous value by building each of these product brands with their distinctive value proposition," says Apollo Managing Director Neeraj Kanwar.

Apollo's new marketing structure is the result of the integration between Apollo, an India-based company, and Dunlop Tyres South Africa and Vredestein Banden. Apollo acquired the Dunlop operation in 2006 and purchased Vredestein earlier this year.

 

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