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Michelin puts up giant Mr. Bib posters

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Michelin puts up giant Mr. Bib posters

Groupe Michelin has put up giant posters of corporate mascot Mr. Bib in New York City and Los Angeles, Calif.

The posters are part of Michelin's new global ad campaign, "which reminds consumers of the critical role tires play," according to Michelin officials.

The campaign, which was initially launched inthe U.S., will eventually be deployed in 55 countries.

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