Current Issue

PREMIUM CONTENT FOR SUBSCRIBERS ONLY

Consumer Tires Retail Suppliers Wholesale Distribution

SEMA Show, Day Three: Vee rolls out three tires

Order Reprints

Thailand-based Vee Rubber Corp. Ltd. has rolled out three new tires, including two winter tires, for the U.S. market.

All three are on display at this week's Specialty Equipment Market Association Show in Las Vegas, Nev. They include the Winter Season III, which is available as both a passenger and light truck tire; the Taiga Ice Axe, a studdable light truck tire; and the Vitron H/V, a high-performance all-season tire that comes with a 40,000-mile warranty.

Patrick Hyland, a Vee spokesman, says the company is pleased with its progress in the U.S. over the last 12 months. "After launching our brand last year, we now have distribution... our focus is on larger tire dealers with 20 or more stores who are capable of buying direct container loads. We find that large dealers take the brand on as their own."

 

Related Articles

SEMA Show, Day Three: Nokian rolls out all-season tire

SEMA Show, Day Three: Stamford rolls out new HP tire

SEMA, DAY THREE: Mickey Thompson rolls out new tires

Upcoming Events

09 Mar

Work Truck Show 20th Anniversary
Indianapolis, IN

02 Nov

Automotive Aftermarket Industry Week
Las Vegas, NV

You must login or register in order to post a comment.