Falken says: 'We Get You Going'
Falken Tire Corp. has unveiled its new slogan -- "We Get You Going" -- which will soon be seen on all the company's literature, print advertising, corporate Web site and national commercials.
"Falken is determined to express the heart-pounding, adrenaline-pumping barrage of motorsports excitement through the dependability and durability of our products that get you going on the highways and byways of North America. Wherever you go, Falken's going there with you," the company reports.
The new slogan has multiple meanings and purposes, says Falken, representing its approach to tire design and customer service.
"On the heels of several new product introductions and the completion of Falken’s strong performances in Formula Drift and its first-year as a team owner in the competitive GT2 category of ALMS," the slogan personifies Falken’s mission, says the company.
"The slogan is more important today than ever before as Falken crosses into new product categories, such as all-terrain with two new products, High Country, a tough all-season, daily use tread, and Wild Peak, a rugged tread pattern for long hauls and weekend trails.
"'We Get You Going' is what Falken stands for: a dynamic, competitive, 'in-your-face' company that is ready to compete with any and all comers," reports the company.
For more information, visit Falken Tire’s new Web site at www.falkentire.com.