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ASA unveils new corporate logo, look

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ASA Tire Systems has unveiled its new corporate logo, which can be seen on the company's Web site.

The new logo "is a visual representation of (ASA's) business and the growth of its product lines," say ASA officials.

"The new logo marries its TreadX, TireMaster and AutoRepairMaster software products with (the company's) corporate logo, and this new, modern identity modernizes ASA's look, while keeping the spirit and history of ASA alive."

The logo redesign is the first in ASA's 30-plus-year history.

"The new look for ASA continues the evolution of the ASA brand and joins our product lines closer together in the software suite of ASA Tire," says ASA Tire Systems President Wayne Croswell. "We are leading with a new look (and) an updated product line, and look forward to participating in the growth of the industry through technology."

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