General Tire “official” tire of 2010 Best in the Desert Off-Road racing series

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General Tire will be the “official” tire of the Best in the Desert Off-Road Racing series for the 2010 season.  General Tire is again unleashing the fury on desert racing and stepping up our efforts in this category.  Best in the Desert is one of the premier state slide racing organizations and Team GT will strategically enhance the series in key areas.

Best in the Desert races include the Blue Water Resorts & Casino Parker 425 in February; Terrible’s 250 at Primm, April; the infamous TSCO Vegas To Reno The Long Way, August; Bilek Racing Silver State 300 in September; and the Henderson Fabtech Desert Classic, finishing off the season in December.

“General tires have thundered through some of the toughest, most exciting desert racing events under the Best in the Desert banner. We are looking forward to a solid partnership,” said Travis Roffler, director of marketing, General Tire. “With General becoming the official tire of Best in the Desert, this again proves General Tire’s brand commitment to the off-road community and our continuing to push the envelope in this industry.”

“The philosophy of our organization is to provide top quality, world class Off-Road Racing events, and more importantly to make the events exciting, fun and fan friendly,” said Casey Folks, owner of BITD.  “We are confident that with General Tire on board, Best in the Desert will be better than ever.”

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