Yokohama Tire Corp. is reaching out to car enthusiasts through its involvement in three high-profile car shows, including next week's Z Car Convention in San Antonio, Texas.
Yokohama also will take part in the week-long BMW Oktoberfest, which also starts next week, and the Japanese Classic Car Show, which will be held Oct. 3.
Yokohama will dispaly several tires at the shows, including its orange oil-infused dB Super E-spec.
"Car club events such as these enable us to interact with loyal customers and introduce our products to new customers interested in advanced technology," says Fred Koplin, Yokohama's director of marketing communications.
