Discount Tire to sponsor Brad Keselowski for NASCAR Nationwide Series
Discount Tire has reached a multi-year agreement with Penske Racing and
driver Brad Keselowski beginning with the 2010 NASCAR Nationwide Series.
Discount Tire will serve as the primary sponsor for at least 26 races in
next season's Nationwide Series on the Penske Racing No. 22 Discount
Tire Dodge Charger driven by Brad Keselowski. Earlier this month, Penske
Racing announced that Keselowski will join the team and compete in
full-season efforts in both the Nationwide and Cup Series, beginning
"We are looking forward to beginning our relationship with the Penske
Racing team," said Bruce T. Halle, founder and chairman of Discount
Tire, which has been a sponsor in NASCAR since 2004. "Roger Penske and
his team have built a winning tradition. Our goal is to compete for race
wins and championships with Penske Racing and we can't wait to see the
first green flag in 2010."
"I look forward to representing Discount Tire and its over 750 retail
locations as the company is a winner in its industry," said Brad
Keselowski. "Like me, Discount Tire was born in Michigan, and that
definitely adds special meaning for this new relationship."
In addition to its Nationwide Series partnership with the team, Discount
Tire will also become an associate sponsor on both the No. 12 Penske
Dodge driven by Keselowski, as well as the No. 2 Miller Lite Dodge
driven by Kurt Busch, in the NASCAR Cup Series next season.
"Penske Racing welcomes Discount Tire as a key partner in our NASCAR
program," said Roger Penske. "Brad (Keselowski) is a proven winner and
he will be a serious contender for the Nationwide Series championship
next season. Discount Tire is a leader in tire retailing and an
experienced NASCAR sponsor, and together we have created a powerful
lineup for 2010 and beyond."
Discount Tire will also join the winning Penske Racing IndyCar Series
program as an associate sponsor on the team's Indianapolis 500 entries