Hankook Tire America Corp. has named Todd Hershberger senior vice president of sales and marketing for the United States, a newly created position.
Hershberger will be responsible for directing Hankook's replacement tire sales and marketing efforts. He will orchestrate the company's field sales organization, corporate account managers and brand activities.
He most recently worked for Goodyear Tire & Rubber Co., where he served as director of Goodyear's Dunlop brand.
"Todd's knowledge of the American market and extensive experience growing brands will be invaluable to Hankook," says Grag Pae, Hankook's president and COO. "As our business continues to grow in this region, I'm looking to him to manage and direct our sales and marketing functions and share his intimate knowledge of the U.S. market, providing strategic counsel where needed."
