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Michelin Americas Truck Tires shows some love to Love's

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Michelin Americas Truck Tires and Love's Travel Stops have signed a cooperative agreement that will expand the latter's service to the trucking industry.

Beginning this month, Love's Travel Stops will feature Michelin truck tires and related products. They also will begin expanding the services offered at many of their locations to include tire and emergency road service.

"Our intention is to grow this additional service rapidly to reach the critical mass necessary to become a true alternative for the trucking industry," says Kevin McCarthy, divisional manager of tire sales and services for Love's. "Before the end of 2009, we will have enabled 100 locations to carry the new Love's Tire Care banner and offer emergency road service along their key access corridors as well as tire sales and services."

Love's is family-owned business headquartered in Oklahoma City, Okla. It has more than 200 locations.

MATT is a division of Michelin North America Inc. For more information, visit www.michelintruck.com.

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