Consumer Tires Retail

Hankook offers rebate program

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Hankook Tire America Corp. is offering a $50 mail-in rebate with the retail purchase of its Ventus V12 evo high performance tires.

The "Tame the Road" mail-in rebate program is being offered to consumers who purchase four Ventus V12 evo tires in any size between June 1and Aug. 31, 2009, from an authorized Hankook retailer.

 “Hankook is listening to the needs of our dealers and consumers alike,” says Bill Bainbridge, director of brand communications. “We understand that in today’s challenging economic environment, Hankook dealers are looking for a competitive edge and consumers are looking for the most value for their purchase. With this rebate offer we believe we’re accomplishing both.”

The $50 Tame the Road rebate will be promoted by Hankook in consumer magazines such as Car and Driver, Super Street, Modified, and Sporting News. There will be banner ads on the Internet including Google and Yahoo search engines that link to details on the Hankook Web site and its dealer locater.

In addition, Hankook is providing point-of-sale posters, ad maker materials and a radio script to help retailers promote the rebate in their local markets.

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