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Plainsman Tire partners with Signal Extraprise

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Plainsman Tire Co. Inc., a four-location tire wholesaler based in Dallas, Texas, has chosen Signal Extraprise Corp. as its technology solutions provider.

"In a highly competitive industry facing the challenging realities of today’s economy, we explored the best means of retaining competitive edge while seeking to reduce operational costs, expand market reach, and realize productivity and efficiency gains," says Alvis Shavers, a 22-year veteran with Plainsman Tire and the company’s vice president and general manager.

TireTrader and the integrated TireDataCentral will act as the cornerstone of the company's eCommerce initiatives, according to Shavers. Signal's eXceed-Wholesale program also will be optimized as Plainsman Tire plans to undertake "bold sales and marketing steps to capture and retain growth opportunities, especially among a younger audience."

He adds that the company's productivity will improve and prices will remain competitive "as  our customers gain 24/7 access to on-line ordering and comprehensive e-cataloging while continuing to benefit from our great customer service."

Plainsman Tire has been in business since 1981. It wholesales the Cooper, General, Carlisle, Jetson, Sumitomo,and Geostar brands.

"Our mission is to ensure that innovative leaders in the tire industry can effectively compete and prosper by leveraging the power of best-of-breed technology," says Dennis Clark, Signal  Extraprise's vice president of client solutions.

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