Current Issue

PREMIUM CONTENT FOR SUBSCRIBERS ONLY

Consumer Tires Retail Suppliers

Hankook Mobile Marketing Unit hits the road

Order Reprints
Hankook Mobile Marketing Unit hits the road

Hankook Tire America Corp.'s Mobile Marketing Unit will travel to select dealer locations throughout the U.S. this year to provide on-site marketing support and sales assistance for dealers.

"At each Mobile Marketing Unit stop, customers and dealers will learn about Hankook's products and technology," say Hankook officials.

"At many of the events, participants will have an opportunity to experience Hankook performance first-hand by driving a pair of Ford Mustangs through an autocross-style driving course to evaluate handling and performance characteristics for themselves."

The fully assembled rig will promote Hankook's Ventus and Dynapro lines, as well as the company's proprietary Kontrol Technology.

"We understand that with today's economic conditions, more and more consumers may need a little extra convincing when it comes to choosing their next set of replacement tires," says Bill Bainbridge, director of brand communications for Hankook.

"We think (that by) helping our dealers with storefront promotions and by giving them a practice ride-and-drive experience, we're providing support that can be the difference between merely surviving or thriving in this challenging and competitive marketplace."

Recommended Products

July 2020

August 2020

Related Articles

The Off-Road Championship Hits Crandon For Championship Weekend

TIA hits the road with CTS training certification program

Becker Tire Hits the Road With Supplies for Hurricane Victims

Upcoming Events

18 May

The Tire Cologne 2021
Koelnmesse

You must login or register in order to post a comment.