General named official 'Fast & Furious' tire
Continental Tire North America Inc.'s (CTNA) General brand has been named official tire of the latest "Fast & Furious" movie.
CTNA supplied General Exclaim UHP tires for the main vehicles in the film.
The company "is backing up its involvement (in) the film with a special promotion," say CTNA officials. "From March 30-May 25, 2009, consumers who purchase four General tires will receive a free $50 gift card. In addition to the gift card, consumers can enter the 'Fast & Furious' Sweepstakes," whose grand prize is a 2009 Subaru STI of $10,000 in cash.
CTNA is backing the promotion and sweepstakes with a variety of dealer point-of-sale materials.