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Falken launches redesigned Web site

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Falken Tire Corp. has launched its redesigned North American Web site, www.falkentire.com, which features a content-driven interface and improved load times.

"Complete emphasis was placed on a thorough user experience through current events, visuals and multi-media," say Falken officials.

The site also retains popular features like Falken's Pro-Fit Guide, which lets users locate direct and upsized tire and wheel fitments, and its motorsports section, which highlights Falken's participation in Formula Drift and American Le Mans events.

"Our goal was to enhance the Web experience of our fans and customers with content that is current, informative and entertaining," says Falken Director of Marketing Andrew Hoit.

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