Retail

'Play your part' during National Tire Safety Week

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More than 18,000 tire retail outlets, including some of the largest independent tire store chains in North America, will promote the importance of proper tire inflation during National Tire Safety Week, which was kicked off on Sunday.

The annual event, now in its seventh year, is part of the Rubber Manufacturer Association's (RMA) "Be Tire Smart - Play Your PART" consumer tire education program.

"Many participating retail outlets use the opportunity to promote tire care through advertising, promotions, free tire pressure checks and conducting media outreach," note RMA officials.

While National Tire Safety Week activities are staged in the interest of public safety, participating dealers benefit as well.

"Responses to partner surveys conducted by the RMA after National Tire Safety Week show that more than half of the retailers (who participated) reported a positive effect on consumer and community relations.

"Twenty five percent of those returning survey information said participation in National Tire Safety Week helped increase sales and attract new customers."

Partners in the RMA's "Be Tire Smart" program include Tire Kingdom Inc., Discount Tire Co. Inc., Les Schwab Tire Centers, Big O Tires Inc., Belle Tire Distributors and numerous other independent tire dealerships. National Tire Safety Week ends on April 26.

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