Defending Series Champion Cameron Steele Places First in SNORE Season Opener at Primm

Feb. 20, 2009

Defending SNORE (Southern Nevada Off-Road Enthusiasts) Unlimited Class champion Cameron Steele took the overall win at last weekend’s season opening Battle at Primm.  His 800-horsepower Desert Assassins Chevrolet Silverado finished the two-day, 120-mile race well ahead of the competition.

“My truck was awesome this weekend,” said Steele.  “I had all the power I needed and the Yokohama tire/ATX wheel combo was perfect with no flats as we continue to develop the best possible desert product with our family at Yokohama.”

Steele, from San Clemente, Calif., is a commentator for ABC, ESPN and Fuel TV off-road coverage.  He has won 25 major off-road races, including a 2003 victory at the Baja 1000, since 1985 and was twice named the Person of the Year, by competing off-road series SCORE.

 “We’re excited because his 37-inch Geolandar A/T-S® R tires that have been specially engineered for extreme off-road conditions have performed very well,” said Mark Chung, director corporate strategy and planning.

Steele flew to Costa Rica last week to be with critically injured motocross rider Jeremy Lusk and his family.  When Lusk passed away Tuesday, February 10, Steele was uncertain about racing at Primm.  “I decided to dedicate this race effort to the memory of Jeremy, a great friend and true motocross talent,” said Steele.

The next SNORE race for Yokohama-sponsored teams is the Mint 400, March 26-29 in Las Vegas.