Laramie prepares to change name to TreadXpress
The Laramie Tire division of Treadways Corp. is changing its name to TreadXpress. The change will take effect on Nov. 1.
According to Treadways, the change will "more accurately convey the division’s new multi-brand marketing program."
TreadXpress will feature Laramie, Dunlop and Goodyear tires, as well the Sumitomo, Doral, Falken, Federal, Continental and General brands. The division also will inventory tires from Towmaster Tire & Wheel and other niche manufacturers.