Nitto launches video featuring drag racer John Urist
Nitto Tire launches a four part video project highlighting John Urist's
career and history as a drag racer. The key highlights of the video
• Urist's 3 back-to-back championships
• Urist's accomplishment in a historical perspective
• Overview of his path from a sportsman racer to the dominant champion
• His testimonial and advice of becoming a dedicated drag racer
• Preparation for the 2009 season
The first three videos and the complimenting micro-site will be launched
on February of 2009, with the final piece launching on March of 2009.
The videos will be hosted on Nitto Tire's home site www.nittotire.com.