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CTNA promotion lets tire buyers 'cash in'

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 Consumers will be able to "Cash in on the New Year" thanks to a new promotion from Continental Tire North America Inc. (CTNA).

The promotion, which starts today and runs through March 23, will provide customers who purchase four Continental passenger or light truck tires with a $75 gift card.

"We're offering this promotion to raise the Continental Tire profile among consumers and to give something back to them for their tire purchase," says Travis Roffler, CTNA director of sales and marketing.

The promotion will be supported with point of sale displays at Continental tire retailers, with a Web banner ad campaign and other methods.

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